Launch System: Video-First Assets, Tiering, And Coordinated Distribution
Luke claims short, crisp video is currently the most effective medium for communicating product launches due to user preference and algorithmic boosting on platforms.
SPEAKER_00 disputes the heuristic “no such thing as bad press,” claiming bad press can harm enterprise sales because trust and risk perception can kill deals.
By the end of the year, ElevenLabs expects its enterprise marketing team to be about 20 people and its mobile app growth team to be about 5–10 people.